The time is right for this device

James Ramsey's first business venture paid off, to say the least.

After selling his former company, Instant Technologies, for $43 million in 2007, Ramsey is knee-deep in another endeavor.

With Instant, Ramsey peddled drug test kits. This time he's pushing a combination of high-tech electronic medical records and the traditional medical ID bracelet.

His latest company is called ViVre Medical and it's betting the farm on a product called Lifeguard30, a small electronic device that stores medical information and ties into a 24-hour network called LifeSupport.

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