Pete Landversicht joins the company to oversee advertising and branding

ViVre Medical, a Portsmouth, Virginia-based medical company and manufacturer of LifeGuard30™, today announced the appointment of Pete Landversicht as Creative Director. He brings 15 years of experience creating internationally respected advertising for some of the world’s best-known brands, including Apple, GE, Canon, Johnson & Johnson and The Smithsonian Institution. He will be responsible for the creative development of advertising and branding for ViVre Medical’s products.

“We are glad to have Pete on our team,” said James Ramsey, President of ViVre Medical. “He’s spent his entire career building global brands like ours, and has a solid track record that speaks for itself.”

Landversicht is a four-time National ADDY Award winner whose work has appeared in the international Graphis Advertising Annual five times. He has won Best of Show honors at the Chicago Tower Awards and the international ProComm Awards. His work has appeared in the Print Regional Design Annual and the New York Art Directors Annual, and has been featured in AdWeek, Advertising Age and Business Marketing magazines. Prior to joining ViVre Medical, Landversicht was Associate Creative Director at Seventh Point, a Virginia Beach advertising and public relations agency.

About ViVre Medical

ViVre Medical is a privately held company that develops and manufactures emergency-related medical products like the LifeGuard30™. LifeGuard30ä provides peace of mind in an emergency with a complete system designed to store and transport personal medical information for use by emergency responders at the scene. The LifeGuard30ä device stores details about medications, allergies, medical conditions, emergency contacts and more, all digitally viewable on the device. The device has been recognized as 2009’s Best EMS Tech Innovation by EMS1.com. For more information, visit www.LifeGuard30.com.